What is a Smart Reply?
In cold email, there are a lot of replies that you are just not interested in seeing. Things like bounces, out of office replies, negative responses, people saying unsubscribe, etc...
We process every email that comes into all of your Mailreef mailboxes and determine if it's a reply that is worth seeing. Here's how it works.
Every new email that comes in we categorize it into these categories.
positive, willing_to_meet
positive, follow_up_question
positive, referred_to_other_person
positive, not_now_but_later
negative, unsubscribe
negative, not_interested
negative, hard_no
neutral, ooo
neutral, bounced_email
neutral, delay
neutral, suspected_warmup
neutral, transactional
uncategorized
A Smart Reply is considered one of these replies:
positive, willing_to_meet
positive, follow_up_question
positive, referred_to_other_person
positive, not_now_but_later
neutral, suspected_warmup
neutral, transactional
uncategorized
If you use our "Routing" feature you can say "Anytime a smart reply comes in autoforward it". The routing tab can be found on the left hand side of the platform.
Definitions
Positive, Willing to Meet: This category includes responses where the recipient explicitly expresses interest in meeting or discussing further. Typically, these replies contain affirmative words like 'yes', 'sure', or demonstrate a clear willingness to engage.
Positive, Follow Up Question: Replies that fall under this category are generally positive but include specific questions about the product or service. These questions indicate interest but seek additional information before proceeding further.
Positive, Referred to Other Person: In these responses, the recipient might not be the right person to handle the query but actively refers you to someone else in the organization who is more appropriate to address your email.
Positive, Not Now But Later: This category includes responses where the recipient is interested but indicates that the current timing isn’t suitable. They might suggest revisiting the conversation at a later date.
Negative, Unsubscribe: These are direct requests from the recipient to stop sending emails or to remove them from the mailing list.
Negative, Not Interested: This category captures responses where the recipient politely or directly expresses disinterest in the offering, without referring to another contact.
Negative, Hard No: These replies are characterized by a stern or hostile tone, where the recipient clearly expresses their annoyance or displeasure at the email.
Neutral, Out of Office (OOO): Automated responses indicating that the recipient is currently out of office and unavailable, often with a return date mentioned.
Neutral, Bounced Email: This refers to email delivery failure notifications, indicating that the email couldn't be delivered to the recipient's address.
Neutral, Delay: These are notifications from mail servers indicating a delay in delivering the email to the recipient’s inbox.
Neutral, Suspected Warmup: These replies seem nonsensical or irrelevant, often comprising gibberish or poorly structured English, and do not appear to be genuine responses to the email sent.
Neutral, Transactional: This category includes automated or standardized responses that are transactional in nature. These might be auto-replies from help desks, acknowledgment emails for customer queries, or promotional newsletters. They are typically neutral as they neither express direct interest nor disinterest in the initial outreach.
Uncategorized: This is a fallback category for responses that do not fit into any of the above classifications.